Customer Economics calculators
CAC, LTV, payback, retention, churn and ARPU calculators — no assumed benchmarks.
CAC: CAC = acquisition spend ÷ new customers acquired, for the same period. Methodology stated, your own inputs only.
LTV: LTV = ARPU × gross margin ÷ churn rate (margin-adjusted). Methodology stated, your own inputs only.
LTV:CAC Ratio: LTV:CAC = LTV ÷ CAC. Methodology stated, your own inputs only.
CAC Payback: Payback months = CAC ÷ (monthly revenue per customer × gross margin). Methodology stated, your own inputs only.
Gross Revenue Retention: GRR = (starting recurring revenue − contraction − churn) ÷ starting recurring revenue × 100. Methodology stated, your own inputs only.
Net Revenue Retention: NRR = (starting recurring revenue + expansion − contraction − churn) ÷ starting recurring revenue × 100. Methodology stated, your own inputs only.
Churn Rate: Customer churn = customers lost ÷ customers at start × 100. Methodology stated, your own inputs only.
Expansion Rate: Expansion rate = expansion recurring revenue ÷ starting recurring revenue × 100. Methodology stated, your own inputs only.
Revenue per Customer: Revenue per customer = total revenue ÷ average customers in the period. Methodology stated, your own inputs only.
ARPU: ARPU = monthly recurring revenue ÷ average paying users in the month. Methodology stated, your own inputs only.
Other categories
- Math
- Finance
- Health & Fitness
- Conversions
- Everyday
- Career
- Home
- Developer Tools
- Text Tools
- Professional & Industry
- Electrical
- Mechanical
- Fluid
- Thermal & HVAC
- Construction
- Earned Value
- Project Estimation
- Agile Delivery
- PMO
- Inventory
- Procurement
- Logistics
- Supply Chain
- Accounting & Costing
- Corporate Finance
- FP&A
- Business Pricing
- Personal Finance
- Tax
- Sales
- Marketing
- SaaS