Marketing calculators
CPM, CPC, CPA, CTR, ROAS, campaign break-even, media budget, reach and frequency calculators.
CPM: CPM = cost ÷ impressions × 1,000. Methodology stated, your own inputs only.
CPC: CPC = cost ÷ clicks. Methodology stated, your own inputs only.
CPA: CPA = cost ÷ actions. Methodology stated, your own inputs only.
CTR: CTR = clicks ÷ impressions × 100. Methodology stated, your own inputs only.
ROAS: ROAS = attributed revenue ÷ ad spend. Methodology stated, your own inputs only.
Campaign Break-Even: Break-even ROAS = 1 ÷ gross margin. Methodology stated, your own inputs only.
Media Budget: Budget = target conversions ÷ conversion rate × cost per click. Methodology stated, your own inputs only.
Reach: Reach = impressions ÷ average frequency. Methodology stated, your own inputs only.
Frequency: Frequency = impressions ÷ reach. Methodology stated, your own inputs only.
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