New Logo Revenue Calculator
New Logo Revenue: New logo ARR = new customers × average annual recurring value; MRR = ARR ÷ 12. Methodology stated, your own inputs only.
In short
New Logo Revenue: New logo ARR = new customers × average annual recurring value; MRR = ARR ÷ 12. Methodology stated, your own inputs only.
Formula: New logo ARR = new customers × average annual recurring value; MRR = ARR ÷ 12.
What this calculator does
New Logo Revenue: New logo ARR = new customers × average annual recurring value; MRR = ARR ÷ 12. Methodology stated, your own inputs only. Worked example, questions and limitations included.
Use it to turn Currency (symbol only, never converted), New customers won in the period, Average first-year recurring value per new customer into a checked result you can compare, copy, or rerun with different assumptions.
The page shows the formula, a numeric worked example, and the assumptions that affect this saas calculation.
Inputs and what they mean
- Currency (symbol only, never converted)
- — choice value.
- New customers won in the period
- — number value.
- Average first-year recurring value per new customer
- — number value.
How to use it
- Enter each value in the unit shown next to the box (use the unit converter first if your numbers are in other units).
- Check the breakdown to see every intermediate step.
- Read the limitations before relying on the result.
Formula
Methodology: recurring revenue from customers who were not paying at the start of the period; expansion is excluded.
Use first-year recurring value, not total contract value.
One-time onboarding fees are excluded.
New logo ARR = new customers × average annual recurring value; MRR = ARR ÷ 12.
Inputs used: Currency (symbol only, never converted), New customers won in the period, Average first-year recurring value per new customer.
Worked example
A quarter
- 25 × 12,000 = $300,000 ARR.
- MRR = $25,000.
Reading the result
The headline figure is the main answer. Any breakdown underneath shows the parts that make it up, so you can check the working and see what changes when you adjust an input.
Limitations and assumptions
- Averages.
- Recurring only.
- Results are educational estimates built only from the figures you enter. They are not personalised investment, tax, legal or accounting advice. Rates, growth and discount assumptions are always yours to choose.
- The result depends on the values you enter for this new logo revenue calculator; it does not supply missing rates, rules, prices, dates, or assumptions for you.
Reference: OpenStax
Last reviewed:
Common questions
What's a logo?
A new paying customer account. Check the formula, example, and limitations on this page before using the result for a real saas decision.
Include reactivations?
Usually not; track them separately. Check the formula, example, and limitations on this page before using the result for a real saas decision.
What is a good value?
We don't assume a benchmark. Compare against your own plan and history.
How do I use the New Logo Revenue Calculator?
Enter the required values for Currency (symbol only, never converted), New customers won in the period, Average first-year recurring value per new customer. The calculator applies the formula on this page and shows the main result with any supporting breakdown so you can check the arithmetic.
What formula does the New Logo Revenue Calculator use?
New logo ARR = new customers × average annual recurring value; MRR = ARR ÷ 12. The visible formula section above lists the calculation path and the edge cases the page handles, so the result can be checked without relying on the form alone.
Can the New Logo Revenue Calculator be used for exact decisions?
Use it as a calculation aid, not as a substitute for checking the underlying rule, contract, policy, or professional advice that applies to your situation. When a result depends on local rules, personal details, prices, or dates, enter those values yourself and confirm them before acting.
Sources
Method based on OpenStax.
Cite this page
Free Calculator. (2026, October 15). New Logo Revenue Calculator. https://freecalculator.tech/tools/new-logo-revenue-calculator
"New Logo Revenue Calculator." Free Calculator, 15 Oct. 2026, https://freecalculator.tech/tools/new-logo-revenue-calculator.
New Logo Revenue Calculator — Free Calculator, https://freecalculator.tech/tools/new-logo-revenue-calculator
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