# ROAS Calculator

> ROAS: ROAS = attributed revenue ÷ ad spend. Methodology stated, your own inputs only.

Page: https://freecalculator.tech/tools/roas-calculator
Last reviewed: 2026-10-15

## Formula

ROAS = attributed revenue ÷ ad spend.

- Methodology: revenue-based ROAS — it ignores product cost, so a ROAS above 1× is not necessarily profitable.
- Use the campaign break-even calculator to find the ROAS where you start making money.
- Attribution is whatever your platform or analytics reports.
- ROAS = attributed revenue ÷ ad spend.
- Inputs used: Currency (symbol only, never converted), Revenue attributed to the ads, Ad spend.

## Inputs

- Currency (symbol only, never converted)
- Revenue attributed to the ads
- Ad spend

## Worked example: A shopping campaign

$12,000 revenue from $3,000 spend.
1. 12,000 ÷ 3,000 = 4.00×.

## Common questions

### ROAS vs ROI?

ROAS uses revenue; ROI uses profit after all costs. Use the ROI calculator for ROI.

### Is 4× good?

Only if your margin makes 4× profitable — check break-even ROAS. Check the formula, example, and limitations on this page before using the result for a real marketing decision.

### What is a good value?

It depends on channel, audience and industry. We don't assume a benchmark — compare against your own campaigns.

### How do I use the ROAS Calculator?

Enter the required values for Currency (symbol only, never converted), Revenue attributed to the ads, Ad spend. The calculator applies the formula on this page and shows the main result with any supporting breakdown so you can check the arithmetic.

### What formula does the ROAS Calculator use?

ROAS = attributed revenue ÷ ad spend. The visible formula section above lists the calculation path and the edge cases the page handles, so the result can be checked without relying on the form alone.

### Can the ROAS Calculator be used for exact decisions?

Use it as a calculation aid, not as a substitute for checking the underlying rule, contract, policy, or professional advice that applies to your situation. When a result depends on local rules, personal details, prices, or dates, enter those values yourself and confirm them before acting.

## Limitations and assumptions

- Revenue, not profit.
- Attribution-dependent.
- Results are educational estimates built only from the figures you enter. They are not personalised investment, tax, legal or accounting advice. Rates, growth and discount assumptions are always yours to choose.
- The result depends on the values you enter for this roas calculator; it does not supply missing rates, rules, prices, dates, or assumptions for you.

## Sources

- OpenStax — https://openstax.org/books/principles-marketing/pages/1-unit-introduction

## Cite this page

- APA: Free Calculator. (2026, October 15). ROAS Calculator. https://freecalculator.tech/tools/roas-calculator
- MLA: "ROAS Calculator." Free Calculator, 15 Oct. 2026, https://freecalculator.tech/tools/roas-calculator.
- Link: ROAS Calculator — Free Calculator, https://freecalculator.tech/tools/roas-calculator