# New Logo Revenue Calculator

> New Logo Revenue: New logo ARR = new customers × average annual recurring value; MRR = ARR ÷ 12. Methodology stated, your own inputs only.

Page: https://freecalculator.tech/tools/new-logo-revenue-calculator
Last reviewed: 2026-10-15

## Formula

New logo ARR = new customers × average annual recurring value; MRR = ARR ÷ 12.

- Methodology: recurring revenue from customers who were not paying at the start of the period; expansion is excluded.
- Use first-year recurring value, not total contract value.
- One-time onboarding fees are excluded.
- New logo ARR = new customers × average annual recurring value; MRR = ARR ÷ 12.
- Inputs used: Currency (symbol only, never converted), New customers won in the period, Average first-year recurring value per new customer.

## Inputs

- Currency (symbol only, never converted)
- New customers won in the period
- Average first-year recurring value per new customer

## Worked example: A quarter

25 new customers at $12,000 ACV.
1. 25 × 12,000 = $300,000 ARR.
2. MRR = $25,000.

## Common questions

### What's a logo?

A new paying customer account. Check the formula, example, and limitations on this page before using the result for a real saas decision.

### Include reactivations?

Usually not; track them separately. Check the formula, example, and limitations on this page before using the result for a real saas decision.

### What is a good value?

We don't assume a benchmark. Compare against your own plan and history.

### How do I use the New Logo Revenue Calculator?

Enter the required values for Currency (symbol only, never converted), New customers won in the period, Average first-year recurring value per new customer. The calculator applies the formula on this page and shows the main result with any supporting breakdown so you can check the arithmetic.

### What formula does the New Logo Revenue Calculator use?

New logo ARR = new customers × average annual recurring value; MRR = ARR ÷ 12. The visible formula section above lists the calculation path and the edge cases the page handles, so the result can be checked without relying on the form alone.

### Can the New Logo Revenue Calculator be used for exact decisions?

Use it as a calculation aid, not as a substitute for checking the underlying rule, contract, policy, or professional advice that applies to your situation. When a result depends on local rules, personal details, prices, or dates, enter those values yourself and confirm them before acting.

## Limitations and assumptions

- Averages.
- Recurring only.
- Results are educational estimates built only from the figures you enter. They are not personalised investment, tax, legal or accounting advice. Rates, growth and discount assumptions are always yours to choose.
- The result depends on the values you enter for this new logo revenue calculator; it does not supply missing rates, rules, prices, dates, or assumptions for you.

## Sources

- OpenStax — https://openstax.org/books/principles-marketing/pages/1-unit-introduction

## Cite this page

- APA: Free Calculator. (2026, October 15). New Logo Revenue Calculator. https://freecalculator.tech/tools/new-logo-revenue-calculator
- MLA: "New Logo Revenue Calculator." Free Calculator, 15 Oct. 2026, https://freecalculator.tech/tools/new-logo-revenue-calculator.
- Link: New Logo Revenue Calculator — Free Calculator, https://freecalculator.tech/tools/new-logo-revenue-calculator